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With the phenomenon known as ‘selfies,’ it doesn’t seem too surprising that ‘selfie medicine’ apps are being integrated into the medical world. Today, some doctors require patients to record a video of themselves taking medicine to prove they are following instructions. These new ways of monitoring medications and healthcare come with various challenges, such as monitoring security issues and receiving long-term adherence from patients using the app.
Telehealth requires experience in finding the right balance of personalization and technology, but Shital Mars, CEO of Progressive Care, a personalized healthcare services and technology company, has seen what can work and what usually doesn’t work when it comes to creating a digital pharmacy model.
The first hurdle with selfie medicine apps is data security and ensuring that a patient’s sensitive information about their disease isn’t exposed.